a brand new home
case
The European branch of Foot Locker is moving to Utrecht. And not just Utrecht, but in the heart of it at Creative Valley. A high-end workplace for over forty young businesses. An upgrade we say.
It can be a challenge to visualize this transformation. Questions arise like; where is the entrance, where can I get some coffee and how does it work with spaces for meetings and lunch?
We were asked by Foot Locker to answer these questions in a creative way that takes away any insecurities about the new space and stimulates going to your brand-new office!
If you ask us, a new office space must be seen through the eyes of an employee. That’s why we chose to tell it through their perspective. With the help of a very cool looking helmet, we created a Point of View (POV) video. As if you are right there at the office. To make it dynamic and credible we asked Foot Locker colleague Dilan to serve as the main character, so you really see it through the eyes of a Foot Locker employee. Urban, fun, cool looking and very contemporary. All with the right message in mind.
“The POV concept was a great creative find. The script also provided a clear foundation. It was nice to see that the suggestions I gave were incorporated into the final product. The end result is truly impressive. It’s informative, the tone of voice is appropriate, the branding is on point, and it just looks professional. Delivering it in separate clips is ideal.”
Rosa Van Holten, HR Foot Locker
