clarity in digital finance
case
Okay, you want to start investing in your first cryptocurrency. But how do you see the forest for the trees? The world of crypto is already complicated as it is. Blox is there to take care of that. They make the world of crypto easy to understand for everyone that wants to start investing in crypto. But how do you visualise such a complicated subject? How do you make it so that every noob out there gets it? How do you explain that the cryptocurrency market is high risk, high reward? Well… See for yourself.
Before we came with a solution to Blox’ problem we had a look at our target group. An important part of sending your message is the knowledge you start with. Video content must be short enough not to get bored and long enough to send the message properly. That is why the knowledge your audience already has (or they think they have) is a good foundation to start with.
target group
The target group that will view the videos are partly interested in cryptocurrency. The knowledge on the subject is there. This makes it easier for us to put ourselves in their shoes and adjust the video accordingly.
For a complex topic like this, animation often is a helpful solution. Animation allows us to make complex messages clear as crystal. By using Blox’s brand style, we have created videos with playful twists that keep the viewer engaged and stand out from the other videos in the crypto market.
We create one video at a time and dive deep into the content to fully get it. If anything is unclear, we keep doing research until it is spot on. By doing this, every illustration in the video is accurate.
