the ideal partner for every florist
case
The perks of working together with Van der Plas on a movie that helps them strengthen their new brand positioning? You get to take home some flowers to give to your partner. ‘The ideal partner for every florist’ needed some help with their new brand, which launched in 2023. We believe strongly in long-term brand building and helped them with the concept and execution of it.
Van der Plas asked us to create a brandfilm that connected with their audience, florists from all around the world. We embraced the persona of these florists and used a mix of actors and real, fake ‘Van der Plas’ employees, just to create that authenticity. Meaning they were actors, but HAD to look like they worked at Van der Plas. In these days it needs to look real. Audiences are not taking ‘fake’ anymore. So we chose 4 personas that connected with the brand. And they did a great job.
storyboard
After concepting we turned our ideas into a storyboard. We played with different scenes and finalised the story.
What followed was a studioshoot that we will remember. Filled with flowers and perfectly dressed sets we turned their colourful brand into a colourful film.
